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CiudadanoReady.com homepage
Goal

Make a legally sensitive process feel approachable.

Studying for the U.S. citizenship test is stressful enough without a confusing website on top of it. The site needed to turn visitors into paid subscribers with a clear, guided path, and support both English and Spanish speakers throughout.

Approach

A 7-stage structure that mirrors the real process.

Instead of one long study guide, the course was broken into 7 stages from eligibility through the oath ceremony, each with its own practice questions styled after the real civics test. A full bilingual toggle (EN/ES) runs through every page, not just the marketing copy.

7-Stage Course StructureBilingual TogglePractice Questions
Result

A live, subscription-based platform.

CiudadanoReady launched with monthly and 2-year subscription pricing tiers, a clear path from landing page to enrolled student, and a course structure that makes progress feel real at every stage.

Live & Subscription-BasedNationwide Audience

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