For a local service business, the website's whole job is simple: show up when someone nearby searches for what you do, and make it easy for them to book or call. Everything else is secondary.
Google Business Profile setup and on-page SEO aimed at your actual service area.
A clear call-to-action on every page, not buried three clicks deep.
Most local searches happen on a phone. The site is built for that first.
A clear path to showcase reviews and testimonials as they come in.